Proven Methods Of Getting More Email Subscribers:

Your email newsletter is an important part of your marketing. So you want to get as many qualified subscribers as you can. Here are some of the things the pros do.

Make it visible:

Take a look at any page of your web site. Do you see a newsletter sign-up box or button? If not, that's the first thing to do.

Put newsletter sign up on every page of your site. Make it visible.

The most visible position on the page is about two-thirds of the way up the screen and slightly to the left. That's where the human eye goes first.

Tell them why they should sign up:

We're talking benefits here. Tell visitors why they should sign up for your newsletter.

Will you help them make or save money? Will you keep them informed? Will you help them be more effective?

Readers won't sign up unless you give them a good reason. Your newsletter should help them learn something or be able to do something that they can't do right now. Tell them what it is.

Give them a free bonus for signing up:

Everybody and his brother has a newsletter today. They all promise a benefit. And they're almost all free. So just being free is no big deal anymore. You have to do more.

"More" is a benefit for signing up. The newsletter is free. And so are the premiums you're offering.

The best premiums are information products of some kind. Information products are easily delivered, they don't require inventory, and once you've developed them they don't cost anything.

The best premiums are information products that appeal to just the person you want on your email list. Here are a couple of examples.

A roofing contractor offers a premium that's a "Special Report" on "How to Tell if It's Time for a New Roof." The contractor knows that people who are wondering about a new roof are great prospects.

A consulting firm offers a premium that's a "White Paper" on dealing with the impending retirement of Baby Boomers. Companies worried about that issue are great prospects.

The best premiums have titles like "Special Report" and "White Paper" and "Tip Sheet." They should appeal most of all to your top prospects.

Tell them what they'll get:

Describe how the newsletter will work. How often will they get an issue? How long will it be?

Keep it simple:

Keep the process simple. Unless you have a really good reason to do otherwise, just ask for their email address. You can get other information later. And the more you ask for, the fewer people will fill out your form.

Get 'em coming and going

You don’t have to depend on the sign-up options on your web pages. Pop-ups and, pop-unders can help increase your subscriber list.

Think about your audience, though. While these tools are powerful, some people think they're rude and intrusive.

Send them a welcome email:

Once they've signed up, send them a welcome email. The welcome email gives you the opportunity to add to your good impression. You can send them another thank-you gift for subscribing.

You can also use it to remind new subscribers of important things. Tell them, for example, what email addresses should be on their white list so your newsletter doesn't get caught in their spam filter.

Your newsletter should be one of the most powerful tools in your marketing arsenal. And the more quality subscribers you have the more powerful it will be.