Split Testing Software FAQ
FAQ’s about our Spilt Testing aka A/B testing software?
Split testing – it’s such a powerful concept but confusing as well for those not sure what split testing is, or why they should be doing it.
But there’s no real reason for the mystery. Split testing instantly lets you see what’s working and what’s not. Do more of what’s working and you’ll make more money. Simple!
To make Split Testing easier to understand, we’ve put together these FAQ’s below.
Multi-variant split testing is a simple yet very powerful concept that lets you test different 2 or more variations of an ad, web page, promotion, opt in form and anything else that you want to see a side by side comparison of in real-time.
The overall purpose is to determine which one of these different versions generate the highest conversion or sales ratio.
The A/B Split testing concept has been around for decades, and is used in direct mail, by book publishers, and even some forward thinking Fortune 500 companies.
Today, the Internet has made A/B Split Testing more efficient, and powerful than ever.
In fact, today spit testing online results can show a clear winner between several variations of an ad in a matter of hours instead of weeks or months.
Oh yeah. The 1AutomationWiz “Ad tracking system” goes much further then most online tracking systems, as it tracks your click-through’s, lead conversion sales conversion rates.
It uses a simple but powerful direct marketing method of tracking called “Split-Tracking” that will allow you to track a number of different responses pages or “landing pages” from one single ad.
Split Test Tracking is a method that is implemented by direct marketers and retailers alike.
Split testing combines the ability to both track the effectiveness of a particular advertisements against your sales copy or offer to easily see what ads work best.
Using the Split Tracking options in conjunction with your marketing efforts gives you a greater view of how your marketing dollar is working for you and how you can increase your profits.
This example will show you the power of the Spilt Testing concept.
Lets say you sell $25,000 worth of your product (whatever that may be) online per year, and you’ve been keeping track and you know that your current conversion rate is 1% (1-1.8% is average for most ecommerce web sites).
Now lets suppose that you were to split test seven variables. As a result of your testing you revealed these increases in conversion:
- Tried a new logo design +0.12%
- Made a headline change +0.45%
- Changed a graphic +0.1%
- Modified your offer +0.05%
- Added bullet points +0.02%
- Did a font change +0.3%
- Tested a different call to action +0.01%
Doesn’t look very exciting does it? Well, hold on a minute and look more closely.
You see, just making these little changes would increase your overall conversion rate by whopping 0.78%!
To a site doing $25,000 in sales to start with, increasing your conversion by just 0.78% means automatically adding $19,500 to your bottom line for doing almost nothing!
In addition to tracking click-through’s, our online shopping cart system tracks a number of other vital marketing statistics you need to know when running any online advertising campaign.
- Clicks — Shows the number of click-through’s that particular ad tracker has recorded. Note, these are total clicks and not unique clicks.
- Leads — Shows the number of clicks that resulted in sales.
- Lead-Click Conversion — Shows the percentage of those who bought compared to the total number of click-through’s.
- Sales Amount — Represents the total sum amount of all sales that resulted from a particular ad tracking campaign.
- # Sales — Represents the total number of individual sales that resulted from a particular ad tracking campaign.
- Click-Sale— Shows the number of click-through’s that resulted in direct sales.
- Conversion — Shows the number of leads that converted to sales.
- Visitor Value — Represents the average dollar value each customer is worth as a result of a specific ad campaign.
And with 1AutomationWiz, there are no expensive or time-consuming site changes or complex programming required because we’ve done all the programming for you. The system is even “scalable” so your business will never outgrow it!
Can Ad trackers also track coupons and discounts?
Yes! Our split testing and ad tracking system allows you to create an unlimited number of special discounts and coupons that you can offer special customers or your entire database.
With our ad tracking system, all you have to do is set the “start/end date” for the discount you want to offer and a percentage or dollar value discount.
Then a special “ad tracking” link will be created for you to use in your next ad campaign.
Paste that ad tracker into your web page, ad sense ad, news letter, etc … and that’s it.
That’s easy! Just CLICK HERE to sign up for your account today.
